Table 4. Hypothesis testing Direct... | Emerald Publishing

Table 4.

Hypothesis testing

Direct effect	Beta	Std. error	t-value		95% Confidence interval
Direct effect	Beta	Std. error	t-value	p-values	Lower	Upper	Hypothesis
H1: SMI’s endorsement → purchase intentions	0.370	0.056	6.622	<0.001	0.245	0.460	Accepted
H2: SMI’s endorsement → brand awareness	0.243	0.031	23.998	<0.001	0.167	0.302	Accepted
H3: SMI’s endorsement → perceived value	0.308	0.026	13.377	<0.001	0.252	0.458	Accepted
H4: Brand awareness → purchase intentions	0.232	0.088	4.366	<0.001	0.174	0.284	Accepted
H5: Perceived value → purchase intentions	0.314	0.031	2.839	0.005	0.273	0.415	Accepted

Direct effect	Beta	Std. error	t-value		95% Confidenceinterval
Direct effect	Beta	Std. error	t-value	p-values	Lower	Upper	Hypothesis
H1: SMI’s endorsement → purchaseintentions	0.370	0.056	6.622	<0.001	0.245	0.460	Accepted
H2: SMI’s endorsement → brandawareness	0.243	0.031	23.998	<0.001	0.167	0.302	Accepted
H3: SMI’s endorsement → perceivedvalue	0.308	0.026	13.377	<0.001	0.252	0.458	Accepted
H4: Brand awareness → purchaseintentions	0.232	0.088	4.366	<0.001	0.174	0.284	Accepted
H5: Perceived value → purchaseintentions	0.314	0.031	2.839	0.005	0.273	0.415	Accepted

Note(s):

<0.001 to indicate a very strong significance