Table 5. Mediation analysis 95%... | Emerald Publishing

Table 5.

Mediation analysis

	95% Confidence interval
Indirect effect/mediation effect	Beta	Std. error	t-value	Lower	Upper	p-values	Hypothesis
H6: SMI’s endorsement → brand awareness → purchase intentions	0.124	0.066	2.363	0.064	0.171	0.017	Accepted
H7: SMI’s endorsement → perceived value → purchase intentions	0.254	0.091	2.789	0.075	0.419	0.005	Accepted

	95% Confidence interval
Indirect effect/mediation effect	Beta	Std. error	t-value	Lower	Upper	p-values	Hypothesis
H6: SMI’s endorsement → brandawareness → purchase intentions	0.124	0.066	2.363	0.064	0.171	0.017	Accepted
H7: SMI’s endorsement → perceivedvalue → purchase intentions	0.254	0.091	2.789	0.075	0.419	0.005	Accepted