Table 6. Moderation effect Moderation... | Emerald Publishing

Table 6.

Moderation effect

Moderation effect	Beta	Std. error	t-value	95% Confidence interval
Moderation effect	Beta	Std. error	t-value	Lower	Upper	p-values	Hypothesis
H8: Customer’s experience × brand awareness → purchase intentions	0.191	0.091	2.341	0.125	0.244	0.007	Accepted
H9: Customer’s experience × perceived value → purchase intentions	0.147	0.056	2.038	0.078	0.293	0.011	Accepted

Moderation effect	Beta	Std. error	t-value	95%Confidenceinterval
Moderation effect	Beta	Std. error	t-value	Lower	Upper	p-values	Hypothesis
H8: Customer’s experience × brandawareness → purchase intentions	0.191	0.091	2.341	0.125	0.244	0.007	Accepted
H9: Customer’s experience × perceivedvalue → purchase intentions	0.147	0.056	2.038	0.078	0.293	0.011	Accepted