Table 7. Summary of key takeaways...

Table 7.

Summary of key takeaways

Conclusion	Theoretical and managerial implication
Findings reinforce influencer marketing as a key strategy for brand visibility and engagement Social media influencers significantly impact consumers’ purchase intentions Brand awareness and perceived value mediate this relationship, strengthening its effect	Expands research on digital marketing by integrating influencer endorsements with consumer perception theories. Hence, by integrating influencer content with experiential marketing can drive long-term brand loyalty Supports SOR theory, showing how influencer endorsements act as external stimuli affecting consumer behavior. Hence, selecting credible influencers aligned with brand values strengthens consumer trust and engagement Highlights psychological mechanisms behind brand awareness and perceived value in purchase decisions Marketers should collaborate with influencers to boost brand awareness and perceived value

Conclusion	Theoretical and managerial implication
Findings reinforce influencer marketing as a key strategy for brand visibility and engagementSocial media influencers significantly impact consumers’ purchase intentionsBrand awareness and perceived value mediate this relationship, strengthening its effect	Expands research on digital marketing by integrating influencer endorsements with consumer perception theories. Hence, by integrating influencer content with experiential marketing can drive long-term brand loyaltySupports SOR theory, showing how influencer endorsements act as external stimuli affecting consumer behavior. Hence, selecting credible influencers aligned with brand values strengthens consumer trust and engagementHighlights psychological mechanisms behind brand awareness and perceived value in purchase decisionsMarketers should collaborate with influencers to boost brand awareness and perceived value

Conclusion

Theoretical and managerial implication

Findings reinforce influencer marketing as a key strategy for brand visibility and engagementSocial media influencers significantly impact consumers’ purchase intentionsBrand awareness and perceived value mediate this relationship, strengthening its effect

Expands research on digital marketing by integrating influencer endorsements with consumer perception theories. Hence, by integrating influencer content with experiential marketing can drive long-term brand loyaltySupports SOR theory, showing how influencer endorsements act as external stimuli affecting consumer behavior. Hence, selecting credible influencers aligned with brand values strengthens consumer trust and engagementHighlights psychological mechanisms behind brand awareness and perceived value in purchase decisionsMarketers should collaborate with influencers to boost brand awareness and perceived value

[ViewLarge]

Sharing Unavailable