Summary of key takeaways
| Conclusion | Theoretical and managerial implication |
|---|---|
| Findings reinforce influencer marketing as a key strategy for brand visibility and engagement Social media influencers significantly impact consumers’ purchase intentions Brand awareness and perceived value mediate this relationship, strengthening its effect | Expands research on digital marketing by integrating influencer endorsements with consumer perception theories. Hence, by integrating influencer content with experiential marketing can drive long-term brand loyalty Supports SOR theory, showing how influencer endorsements act as external stimuli affecting consumer behavior. Hence, selecting credible influencers aligned with brand values strengthens consumer trust and engagement Highlights psychological mechanisms behind brand awareness and perceived value in purchase decisions Marketers should collaborate with influencers to boost brand awareness and perceived value |
| Conclusion | Theoretical and managerial implication |
|---|---|
| Findings reinforce influencer marketing as a key strategy for brand visibility and engagement | Expands research on digital marketing by integrating influencer endorsements with consumer perception theories. Hence, by integrating influencer content with experiential marketing can drive long-term brand loyalty |
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