Table 1. Data analysis techniques Data... | Emerald Publishing

Table 1.

Data analysis techniques

Data analysis techniques	Consumer behaviour	Digital or social media marketing	Educational marketing	Sales	Services marketing	Tourism and hospitality marketing	Grand total
Analysis of variance (ANOVA)	13	0	1	1	0	0	15
Bayesian analyses	1	0	0	0	0	0	1
Mediation/moderation analyses	3	0	0	1	1	0	5
Mixed methods	0	0	2	0	2	0	4
Quantitative modelling	4	0	2	0	1	0	9
Regression analyses	11	0	0	0	3	0	12
Structural equation modeling (SEM)	9	1	4	2	8	3	27
t-Tests	1	0	0	0	0	0	1
Thematic analysis	1	0	0	0	0	0	1
Grand total	43	1	9	4	15	3	75

Data analysis techniques	Consumerbehaviour	Digital orsocial mediamarketing	Educationalmarketing	Sales	Servicesmarketing	Tourism andhospitalitymarketing	Grandtotal
Analysis of variance(ANOVA)	13	0	1	1	0	0	15
Bayesian analyses	1	0	0	0	0	0	1
Mediation/moderationanalyses	3	0	0	1	1	0	5
Mixed methods	0	0	2	0	2	0	4
Quantitative modelling	4	0	2	0	1	0	9
Regression analyses	11	0	0	0	3	0	12
Structural equationmodeling (SEM)	9	1	4	2	8	3	27
t-Tests	1	0	0	0	0	0	1
Thematic analysis	1	0	0	0	0	0	1
Grand total	43	1	9	4	15	3	75