Structural equation modeling: casual relations analysis
| Structural relations | β | p-value | Test | |
|---|---|---|---|---|
| H1 | Chatbot efficiency → Perceived Hospitality | 0.047 | 0.041 | Accepted |
| H2 | Chatbot efficiency → Perceived Authenticity | 0.031 | 0.017 | Accepted |
| H3 | Perceived Hospitality → Positive Impression | 0.136 | 0.053 | Accepted |
| H4 | Perceived Authenticity → Positive Impression | 0.196 | 0.336 | Rejected |
| H5 | Perceived Authenticity → Attitude Toward Chatbot | 0.155 | 0.049 | Accepted |
| H6 | Positive Impression → Attitude Toward Chatbot | 0.047 | 0.007 | Accepted |
| H7 | Attitude Toward the Chatbot → Satisfaction | 0.110 | *** | Accepted |
| H8 | Attitude Toward the Chatbot → Acceptance | 0.101 | 0.445 | Rejected |
| H9 | Satisfaction → Acceptance | 0.71 | *** | Accepted |
| Structural relations | β | Test | ||
|---|---|---|---|---|
| Chatbot efficiency → Perceived Hospitality | 0.047 | 0.041 | Accepted | |
| Chatbot efficiency → Perceived Authenticity | 0.031 | 0.017 | Accepted | |
| Perceived Hospitality → Positive Impression | 0.136 | 0.053 | Accepted | |
| Perceived Authenticity → Positive Impression | 0.196 | 0.336 | Rejected | |
| Perceived Authenticity → Attitude Toward Chatbot | 0.155 | 0.049 | Accepted | |
| Positive Impression → Attitude Toward Chatbot | 0.047 | 0.007 | Accepted | |
| Attitude Toward the Chatbot → Satisfaction | 0.110 | *** | Accepted | |
| Attitude Toward the Chatbot → Acceptance | 0.101 | 0.445 | Rejected | |
| Satisfaction → Acceptance | 0.71 | *** | Accepted | |