Table A3

Interviews’ detail

IDFunction/RoleOrganisation typeDuration (min)
INT-01Sponsorship ManagerEnergy and Utilities55
INT-02Head of Corporate CommunicationFinancial Services47
INT-03Marketing DirectorTransport and Mobility58
INT-04Sustainability and CSR LeadManufacturing60
INT-05Brand Partnership ManagerApparel and Sportswear52
INT-06Communication ManagerTechnology and Innovation49
INT-07Marketing and Sponsorship DirectorMedia and Broadcasting56
INT-08Public Affairs OfficerPublic Institution Partner60
INT-09Chief Marketing OfficerConsumer Goods50
INT-10Sponsorship Activation SpecialistFood and Beverage45
INT-11Head of Brand StrategyTransport Infrastructure59
INT-12Sustainability Partnerships CoordinatorTelecommunications53
Source: Author’s elaboration

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