Table 1.

Segment of higher education organisations

Segment 1Advanced research universityCharacterised by autonomy in education and research, a prestigious reputation, high-quality performance, and proficient students. Operates on a limited training scale with substantial resources. Development driven by social status and power, featuring a rigorous and selective admission process
Segment 2Potential research universitiesEmerging research universities are aiming for Segment 1 status but are lacking significant achievements in research and education. Face brain drain as top talent migrates to Segment 1. Participate in limited, inefficient revenue-generating activities. Operate with constrained resources and relatively open admissions
Segment 3Applied universities and professional collegesThese institutions, often private or commercialised public entities, focus on training but face limited resources. Dependent on revenue and enrollment, they prioritise cost and quality balance, incur high marketing expenses, and operate under strong market pressures with completely open admissions
Source(s):Marginson, 2006, p. 8

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