Statistical description of the variables
| Independent variables | Percent of total | Independent variables | Percent of total |
|---|---|---|---|
| Age | Occupational status | ||
| Young (20–34) | 25 | Unemployed | 5 |
| Middle (35–50) | 28 | Academic student | 10 |
| Adults (51–65) | 26 | Free job (private) | 32 |
| Old (>65) | 21 | Farmer | 14 |
| Gender | Employee (government) | 39 | |
| Man | 57 | Living cost | |
| Woman | 43 | <500 thousand tomans | 9 |
| Household size | 500th – 1 million T | 24 | |
| 1–2 members | 24 | 1–2 million T | 33 |
| 3–4 members | 41 | 2–3 million T | 23 |
| 5–6 members | 28 | >3 million T | 11 |
| More than 6 members | 7 | Willingness to exercise | |
| Education level | Very low | 10 | |
| Illiterate | 1.5 | Low | 24 |
| Before diploma | 9 | Moderate | 40 |
| Diploma | 23 | High | 21 |
| Associate | 18 | Very high | 5 |
| Bachelor’s | 29 | ||
| Master’s | 12 | ||
| Doctoral | 7.5 | ||
| Willingness to brand | |||
| Low (1–3) | 13 | ||
| Moderate (4–6) | 40 | ||
| High (7–9) | 47 | ||
| Independent variables | Percent of total | Independent variables | Percent of total |
|---|---|---|---|
| Young (20–34) | 25 | Unemployed | 5 |
| Middle (35–50) | 28 | Academic student | 10 |
| Adults (51–65) | 26 | Free job (private) | 32 |
| Old (>65) | 21 | Farmer | 14 |
| Employee (government) | 39 | ||
| Man | 57 | ||
| Woman | 43 | <500 thousand tomans | 9 |
| 500th – 1 million T | 24 | ||
| 1–2 members | 24 | 1–2 million T | 33 |
| 3–4 members | 41 | 2–3 million T | 23 |
| 5–6 members | 28 | >3 million T | 11 |
| More than 6 members | 7 | ||
| Very low | 10 | ||
| Illiterate | 1.5 | Low | 24 |
| Before diploma | 9 | Moderate | 40 |
| Diploma | 23 | High | 21 |
| Associate | 18 | Very high | 5 |
| Bachelor’s | 29 | ||
| Master’s | 12 | ||
| Doctoral | 7.5 | ||
| Low (1–3) | 13 | ||
| Moderate (4–6) | 40 | ||
| High (7–9) | 47 | ||
Source(s): Table by authors