Table 3 Estimation results of inclusive... | Emerald Publishing

Table 3

Estimation results of inclusive value coefficient

	Nest	Coefficient	Standard deviation	Z statistics
Second level	Yoghurt	0.852***	0.261	3.26
	Cheese	0.678***	0.279	2.43
	Doogh	0.468**	0.242	1.93
	Cream	0.497***	0.224	2.22
	Butter	0.503*	0.279	1.80
	Ice cream	0.566*	0.324	1.75
Third level	Milk products	1.428*	0.87	1.64
Third level	Milk final consumption	0.712**	0.368	1.94
Fourth level	Company brand	2.154***	0.923	2.33
Fourth level	Other brand	1.514***	0.722	2.10

	Nest	Coefficient	Standard deviation	Z statistics
Second level	Yoghurt	0.852***	0.261	3.26
	Cheese	0.678***	0.279	2.43
	Doogh	0.468**	0.242	1.93
	Cream	0.497***	0.224	2.22
	Butter	0.503*	0.279	1.80
	Ice cream	0.566*	0.324	1.75
Third level	Milk products	1.428*	0.87	1.64
Third level	Milk final consumption	0.712**	0.368	1.94
Fourth level	Company brand	2.154***	0.923	2.33
Fourth level	Other brand	1.514***	0.722	2.10

Note(s): ***, ** and * indicate significance at the 1, 5 and 10% levels, respectively

Source(s): Table by authors