Table 1

Summary of the Engagement Attributes According to the Threads of Experience

Threads of ExperienceCompositional Thread
Process of Engagement
Point of Engagement (and Reengagement)EngagementDisengagement
Sensual
  • Aesthetic elements are pleasing or attention getting

  • Novel presentation of information

  • Graphics that keep attention and interest ore evoke realism

  • “Rich” interfaces that promote awareness of others or customized views of information

  • Inability to interact with features of the technology or manipulate interface features (usability)

  • Lack of/too much challenge

Emotional
  • Motivation to accomplish a task or to have an experience

  • Interest

  • Positive affect: enjoyment, fun, physiological arousal

  • Negative affect: Uncertainty, information overload, frustration with technology, boredom, guilt

  • Positive affect: Feelings of success and accomplishment

Spatiotemporal
  • Becoming situated in the “story” of the application

  • Ability to take one’s time in using the application

  • Perception that time passed very quickly

  • Lack of awareness of physical surroundings

  • Strong awareness of others when the engagement revolved around social interaction

  • Feedback and control

  • Not having sufficient time to interact with or time to devote to the application

  • Interruptions and distractions in physical environment

Source:O’Brien and Toms (2008, p. 948).

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