Table 2

Representative topics and keywords extracted via LDA

TopicMarketCoherence (cv)Top keywordsThematic label
T1Vietnam0.49delivery, late, refund, rider, delayDelivery Delays and Service Recovery
T2Vietnam0.46cod, payment, failed, customer, cashCOD Friction and Refund Handling
T3Taiwan0.50pickup, time, package, conveniencePickup Scheduling
T4Taiwan0.51speed, accuracy, support, responseService Coordination
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