Table 3

Summary of key findings

DimensionVietnamTaiwan
Negative sentiment52.2% (Delivery delays, COD issues)38.3% (Pickup timing, minor bugs)
Major complaint themesStockouts, app crashes, COD failuresProduct quality, courier inconsistency
Seasonal bottlenecksDec (12.12), rural areas11.11, Lunar New Year (moderate load)
Best-fit DSS strategyLead-time buffers, delivery verificationRouting and inventory balancing
Simulation benefit (NPS)∼+20% satisfaction∼+8% satisfaction
Source(s): Authors’ own creation/ work

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