Table 4. Final sample profile Age range...

Table 4.

Final sample profile

Age range	Frequency	%	Cumulative (%)
25–35	91	48.7	48.7
35–45	56	29.9	78.6
45–55	36	19.3	97.9
55–65	3	1.6	99.5
65+	1	0.5	100
Total	187	100
Do you currently work in an organization that utilizes AI-powered personalized marketing tools?
AI tool usage	Frequency	%	Cumulative (%)
No	53	28.3	28.3
Yes	134	71.7	100
Total	187	100
Are you involved in decision-making related to AI adoption in your organization?
AI decision involvement	Frequency	%	Cumulative (%)
No	54	28.9	28.9
Yes	133	71.1	100
Total	187	100
Your organization actively considering or has already adopted AI technologies in its marketing strategies?
AI adoption status	Frequency	%	Cumulative (%)
No	46	24.6	24.6
Yes	141	75.4	100
Total	187	100
Geographical region
Region	Frequency	%	Cumulative (%)
East	51	27.3	27.3
North	27	14.4	41.7
South	95	50.8	92.5
West	14	7.5	100
Total	187	100
Sector representation
Sector	Frequency	%	Cumulative (%)
Banking	28	15	15
E-commerce	27	14.4	29.4
FMCG	13	7	36.4
Healthcare	34	18.2	54.5
Other	32	17.1	71.7
Retail	22	11.8	83.4
Technology	31	16.6	100
Total	187	100

Age range	Frequency	%	Cumulative (%)
25–35	91	48.7	48.7
35–45	56	29.9	78.6
45–55	36	19.3	97.9
55–65	3	1.6	99.5
65+	1	0.5	100
Total	187	100
Do you currently work in an organization that utilizes AI-powered personalized marketing tools?
AI tool usage	Frequency	%	Cumulative (%)
No	53	28.3	28.3
Yes	134	71.7	100
Total	187	100
Are you involved in decision-making related to AI adoption in your organization?
AI decision involvement	Frequency	%	Cumulative (%)
No	54	28.9	28.9
Yes	133	71.1	100
Total	187	100
Your organization actively considering or has already adopted AI technologies in its marketing strategies?
AI adoption status	Frequency	%	Cumulative (%)
No	46	24.6	24.6
Yes	141	75.4	100
Total	187	100
Geographical region
Region	Frequency	%	Cumulative (%)
East	51	27.3	27.3
North	27	14.4	41.7
South	95	50.8	92.5
West	14	7.5	100
Total	187	100
Sector representation
Sector	Frequency	%	Cumulative (%)
Banking	28	15	15
E-commerce	27	14.4	29.4
FMCG	13	7	36.4
Healthcare	34	18.2	54.5
Other	32	17.1	71.7
Retail	22	11.8	83.4
Technology	31	16.6	100
Total	187	100

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