GBX design illustrative managerial guide: Intergenerational CoLab
| Persona | Activity | Touchpoint | Transformative potential | Potential barrier | Activated experience dimension(s) | Illustrative examples for TSX design |
|---|---|---|---|---|---|---|
| 1. TSX Phase Discovery | ||||||
| Anne | Learns of the Intergenerational CoLab via flyer; curious but hesitant | Flyer distribution; community liaison | Interrupts routine; prompts reflection on purpose | Flyers obscured by competing messages; belief “not for my age” | Psychological | Pillar I Inclusive environment: Use age-neutral imagery and authentic testimonials in promotional materials |
| Luca | Encounters an Instagram post on the Intergenerational CoLab; curious but busy | Social-media channels; peer recommendation | Disrupts peer-only networks and sparks curiosity | Digital overload; perceived academic tone | Psychological | Pillar I Inclusive environment: Craft concise, visually engaging posts featuring peer voices; complement digital outreach with a visible chalkboard announcement |
| 2. TSX Phase Welcome | ||||||
| Anne | Arrives to mixed-age seating and creative materials | Warm décor; active greeter | Establishes inclusion and psychological safety | Youth-oriented décor; lack of personal greeting | Social | Pillar I Inclusive environment: Combine mixed seating with clear signage |
| Pair newcomers with host-buddies; provide interest-based name badges | ||||||
| Luca | Steps into a hub branded for all ages, greeted by peers | Reception desk; shuttle drop-off | Creates rapport and sense of shared purpose | Intergenerational anxiety; awkward small talk | Social | Pillar I Inclusive environment: Blend youthful and mature branding elements |
| Offer “study-buddy” pairings; issue interest-based name badges | ||||||
| 3. TSX Phase Sharing | ||||||
| Anne | Narrates a personal memory in a facilitated circle | Circle-time workshop | Encourages critical reflection and recognition of narrative value | Anxiety over self-disclosure; vocal dominance | Psychological; Social | Pillar I Inclusive environment: Employ structured turn-taking cues |
| Pillar II Intergenerational co-creation: Use collective note-taking to value every story | ||||||
| Luca | Listens to elder narratives and shares a travel anecdote | Shared whiteboard session | Prompts reassessment of assumptions and deepens mutual respect | Fear of patronizing; cross-age discomfort | Psychological; Social | Pillar I Inclusive environment: Use paired prompts (“What surprised you most?”) |
| Pillar II Intergenerational co-creation: Capture insights on shared boards | ||||||
| 4. TSX Phase Mutual discovery | ||||||
| Anne | Co-creates an inclusive city-of-the-future map with a student | Collaborative workshop; visual mapping | Demonstrates accessibility of new roles and collaboration | Tool complexity; fast pace by younger partners | Behavioral; Psychological | Pillar II Intergenerational co-creation: Provide low-tech prototyping kits |
| Pillar III Sustained engagement: Assign a brief “homework” sketch to sustain engagement | ||||||
| Luca | Integrates tablet sketches with hand-drawn concepts | Hybrid digital/analog session | Balances technological fluency with tactile creativity | Tech overreliance; manual impatience | Behavioral; Psychological | Pillar II Intergenerational co-creation: Offer hybrid prototyping kits |
| Pillar III Sustained engagement: Issue a “social media take” assignment | ||||||
| 5. TSX Phase Collective event | ||||||
| Anne | Exhibits the group’s work to neighbors and guests | Public exhibition; community event | Reinforces belonging, breaks social isolation | Low turnout; logistical challenges | Social; Spiritual | Pillar II Intergenerational co-creation: Involve participants in exhibit planning |
| Pillar III Sustained engagement: Host a post-show gathering to deepen bonds | ||||||
| Luca | Curates digital slideshow and invites peers | Live-streamed presentation | Cultivates narrative ownership and intergenerational synergy | Technical glitches; low peer attendance | Social; Spiritual | Pillar II Intergenerational co-creation: Engage youth in digital curation and hashtag creation |
| Pillar III Sustained engagement: Schedule an online after-party forum | ||||||
| 6. TSX Phase Follow-up | ||||||
| Anne | Receives personalized keepsake with her workshop insight | Physical mail; social-media message | Solidifies renewed identity, nurtures relational ties | No follow-up; impersonal messaging | Behavioral; Spiritual | Pillar III Sustained engagement: Dispatch personalized keepsakes within one week; display a rotating “Community Wall” in the space |
| Luca | Receives email summary with Anne’s quote and co-host invitation | Email newsletter; mobile app | Embeds facilitator role, motivates sustained engagement | Email overlooked; unclear next steps | Behavioral; Spiritual | Pillar III Sustained engagement: Send calendar invitations and in-app reminders; award digital badges; update the “Community Wall” monthly |
| Persona | Activity | Touchpoint | Transformative potential | Potential barrier | Activated experience dimension(s) | Illustrative examples for |
|---|---|---|---|---|---|---|
| Anne | Learns of the Intergenerational CoLab via flyer; curious but hesitant | Flyer distribution; community liaison | Interrupts routine; prompts reflection on purpose | Flyers obscured by competing messages; belief “not for my age” | Psychological | |
| Luca | Encounters an Instagram post on the Intergenerational CoLab; curious but busy | Social-media channels; peer recommendation | Disrupts peer-only networks and sparks curiosity | Digital overload; perceived academic tone | Psychological | |
| Anne | Arrives to mixed-age seating and creative materials | Warm décor; active greeter | Establishes inclusion and psychological safety | Youth-oriented décor; lack of personal greeting | Social | |
| Pair newcomers with host-buddies; provide interest-based name badges | ||||||
| Luca | Steps into a hub branded for all ages, greeted by peers | Reception desk; shuttle drop-off | Creates rapport and sense of shared purpose | Intergenerational anxiety; awkward small talk | Social | |
| Offer “study-buddy” pairings; issue interest-based name badges | ||||||
| Anne | Narrates a personal memory in a facilitated circle | Circle-time workshop | Encourages critical reflection and recognition of narrative value | Anxiety over self-disclosure; vocal dominance | Psychological; Social | |
| Luca | Listens to elder narratives and shares a travel anecdote | Shared whiteboard session | Prompts reassessment of assumptions and deepens mutual respect | Fear of patronizing; cross-age discomfort | Psychological; Social | |
| Anne | Co-creates an inclusive city-of-the-future map with a student | Collaborative workshop; visual mapping | Demonstrates accessibility of new roles and collaboration | Tool complexity; fast pace by younger partners | Behavioral; Psychological | |
| Luca | Integrates tablet sketches with hand-drawn concepts | Hybrid digital/analog session | Balances technological fluency with tactile creativity | Tech overreliance; manual impatience | Behavioral; Psychological | |
| Anne | Exhibits the group’s work to neighbors and guests | Public exhibition; community event | Reinforces belonging, breaks social isolation | Low turnout; logistical challenges | Social; Spiritual | |
| Luca | Curates digital slideshow and invites peers | Live-streamed presentation | Cultivates narrative ownership and intergenerational synergy | Technical glitches; low peer attendance | Social; Spiritual | |
| Anne | Receives personalized keepsake with her workshop insight | Physical mail; social-media message | Solidifies renewed identity, nurtures relational ties | No follow-up; impersonal messaging | Behavioral; Spiritual | |
| Luca | Receives email summary with Anne’s quote and co-host invitation | Email newsletter; mobile app | Embeds facilitator role, motivates sustained engagement | Email overlooked; unclear next steps | Behavioral; Spiritual | |
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