Research context, methodological approach and theoretical perspective
| Research context | N | % |
|---|---|---|
| Business/marketing | 47 | 58 |
| Tourism | 16 | 20 |
| Hotel | 7 | 9 |
| Computer/technology | 7 | 9 |
| Others (medical health, hospital, education) | 8 | 10 |
| Research design and analytical techniques | ||
| Cross-sectional (SEM, regression) | 57 | 70 |
| Experiment (ANOVA, MANOVA, chi-square) | 24 | 30 |
| Mixed-methods (interview and cross-sectional) | 4 | 5 |
| Theories | ||
| Stimulus–organism–response | 11 | 13 |
| Flow theory | 11 | 13 |
| Telepresence | 7 | 8 |
| Media richness theory | 5 | 6 |
| Technology acceptance model (TAM) | 4 | 5 |
| Others (cognitive theory, narrative transportation theory, uses and gratifications theory…) | 40 | 47 |
| Not mentioned | 17 | 20 |
| Research context | % | |
|---|---|---|
| Business/marketing | 47 | 58 |
| Tourism | 16 | 20 |
| Hotel | 7 | 9 |
| Computer/technology | 7 | 9 |
| Others (medical health, hospital, education) | 8 | 10 |
| Cross-sectional (SEM, regression) | 57 | 70 |
| Experiment (ANOVA, MANOVA, chi-square) | 24 | 30 |
| Mixed-methods (interview and cross-sectional) | 4 | 5 |
| Stimulus–organism–response | 11 | 13 |
| Flow theory | 11 | 13 |
| Telepresence | 7 | 8 |
| Media richness theory | 5 | 6 |
| Technology acceptance model ( | 4 | 5 |
| Others (cognitive theory, narrative transportation theory, uses and gratifications theory…) | 40 | 47 |
| Not mentioned | 17 | 20 |