Table 3.

The comparison between the hospitality and tourism and other contexts

AttributesHospitality and
tourism context
Other
contexts
Research design
Cross-sectional1839
Experiment222
Mixed-method21
Theories
Stimulus–organism–response (S-O-R)38
Flow theory29
Telepresence25
Media richness theory14
Technology acceptance model (TAM)22
Others (cognitive theory, narrative transportation theory, uses and gratifications theory …)1129
Not mention116
Source(s): Authors’ own work

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