Table 3 The Fornell-Larcker criterion of... | Emerald Publishing

Table 3

The Fornell-Larcker criterion of First and Second order factors

Variables	1	2	3	4	5	6	7	8	9	10	11
1. Attractiveness	0.77
2. Trustworthiness	0.59	0.93
3. Expertise	0.64	0.78	0.89
4. Product involvement	0.11	0.22	0.18	0.89
5. Consumption involvement	0.07	0.16	0.12	0.83	0.89
6. Purchase involvement	0.13	0.23	0.20	0.69	0.62	0.88
7. Attitude towards Ad	0.23	0.42	0.39	0.45	0.41	0.48	0.87
8. Attitude towards influencer	0.09	0.17	0.12	0.39	0.30	0.32	0.48	0.77
9. Purchase intention	0.19	0.37	0.34	0.54	0.50	0.50	0.77	0.46	0.87
10. Influencers' credibility	–	–	–	–	–	–	0.16	0.44	0.39	0.83
11. Consumer involvement	–	–	–	–	–	–	0.40	0.49	0.60	0.22	0.86

Variables	1	2	3	4	5	6	7	8	9	10	11
1. Attractiveness	0.77
2. Trustworthiness	0.59	0.93
3. Expertise	0.64	0.78	0.89
4. Product involvement	0.11	0.22	0.18	0.89
5. Consumption involvement	0.07	0.16	0.12	0.83	0.89
6. Purchase involvement	0.13	0.23	0.20	0.69	0.62	0.88
7. Attitude towards Ad	0.23	0.42	0.39	0.45	0.41	0.48	0.87
8. Attitude towards influencer	0.09	0.17	0.12	0.39	0.30	0.32	0.48	0.77
9. Purchase intention	0.19	0.37	0.34	0.54	0.50	0.50	0.77	0.46	0.87
10. Influencers' credibility	–	–	–	–	–	–	0.16	0.44	0.39	0.83
11. Consumer involvement	–	–	–	–	–	–	0.40	0.49	0.60	0.22	0.86

Source(s): Authors' own work