Table 5 Results of SEM Path β t p... | Emerald Publishing

Table 5

Results of SEM

Path	β	t	p	Results
Influencers' credibility → Attitude towards Ads	0.09	1.97	0.049	Accepted
Influencers' credibility → Attitude towards influencer	0.35	7.69	0.01	Accepted
Influencers' credibility → Purchase Intention	0.06	1.79	0.07	Rejected
Influencers' credibility → Consumer Involvement	0.22	4.68	0.01	Accepted
Consumer involvement → Attitude towards Ads	0.39	8.21	0.01	Accepted
Consumer involvement → Attitude towards influencer	0.43	10.46	0.01	Accepted
Consumer involvement → Purchase Intention	0.26	6.36	0.01	Accepted
Attitude towards Ads → Purchase Intention	0.08	2.29	0.02	Accepted
Attitude towards influencer → Purchase Intention	0.58	14.0	0.01	Accepted
Dependent variables				R²
Attitude towards Ads				0.18
Attitude towards influencer-endorsed products				0.37
Consumer involvement				0.05
Purchase intention				0.64

Path	β	t	p	Results
Influencers' credibility → Attitude towards Ads	0.09	1.97	0.049	Accepted
Influencers' credibility → Attitude towards influencer	0.35	7.69	0.01	Accepted
Influencers' credibility → Purchase Intention	0.06	1.79	0.07	Rejected
Influencers' credibility → Consumer Involvement	0.22	4.68	0.01	Accepted
Consumer involvement → Attitude towards Ads	0.39	8.21	0.01	Accepted
Consumer involvement → Attitude towards influencer	0.43	10.46	0.01	Accepted
Consumer involvement → Purchase Intention	0.26	6.36	0.01	Accepted
Attitude towards Ads → Purchase Intention	0.08	2.29	0.02	Accepted
Attitude towards influencer → Purchase Intention	0.58	14.0	0.01	Accepted
Dependent variables				R²
Attitude towards Ads				0.18
Attitude towards influencer-endorsed products				0.37
Consumer involvement				0.05
Purchase intention				0.64

Source(s): Authors' own work