Results of the mediation effects
| Indirect path | Indirect effect | 95% CI | p | |
|---|---|---|---|---|
| Lower | Upper | |||
| Influencers' credibility → Consumer Involvement → Purchase Intention | 0.11 | 0.05 | 0.18 | 0.01 |
| Influencers' credibility → Consumer Involvement → Attitude towards Ads | 0.13 | 0.07 | 0.21 | 0.01 |
| Influencers' credibility → Consumer Involvement → Attitude towards Influencer-endorsed products | 0.16 | 0.09 | 0.25 | 0.01 |
| Indirect path | Indirect effect | 95% CI | ||
|---|---|---|---|---|
| Lower | Upper | |||
| Influencers' credibility → Consumer Involvement → Purchase Intention | 0.11 | 0.05 | 0.18 | 0.01 |
| Influencers' credibility → Consumer Involvement → Attitude towards Ads | 0.13 | 0.07 | 0.21 | 0.01 |
| Influencers' credibility → Consumer Involvement → Attitude towards Influencer-endorsed products | 0.16 | 0.09 | 0.25 | 0.01 |
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