Table 7 Multiple group analyses Paths χ... | Emerald Publishing

Table 7

Multiple group analyses

Paths	χ² (df)	Difference		Before		After
Paths	χ² (df)	χ² (df)	P	β	P	β	P
Unconstrained (baseline model)	1730.8 (780)	–	–	–	–	–	–
Credibility → Att. Ads	1734.6 (781)	3.8 (1)	0.051	0.20	0.01	0.02	0.80
Credibility → Att. Influencer	1737.4 (781)	6.5 (1)	0.011	0.50	0.01	0.25	0.01
Credibility → Purchase	1730.9 (781)	0 (1)	0.85	0.06	0.27	0.07	0.19
Credibility → Involvement	1732.9 (781)	2.1 (1)	0.15	0.30	0.01	0.17	0.01
Involvement → Att. Ads	1732.9 (781)	2.1 (1)	0.15	0.34	0.01	0.41	0.01
Involvement → Att. Influencer	1741.6 (781)	10.8 (1)	0.01	0.29	0.01	0.54	0.01
Involvement → Purchase	1734.4 (781)	3.6 (1)	0.06	0.20	0.01	0.33	0.01
Att. Ads → Purchase	1730.8 (781)	0 (1)	0.99	0.09	0.05	0.08	0.13
Att. Influencer → Purchase	1733.8 (781)	3 (1)	0.09	0.68	0.01	0.48	0.01

Paths	χ² (df)	Difference		Before		After
Paths	χ² (df)	χ² (df)	P	β	P	β	P
Unconstrained (baseline model)	1730.8 (780)	–	–	–	–	–	–
Credibility → Att. Ads	1734.6 (781)	3.8 (1)	0.051	0.20	0.01	0.02	0.80
Credibility → Att. Influencer	1737.4 (781)	6.5 (1)	0.011	0.50	0.01	0.25	0.01
Credibility → Purchase	1730.9 (781)	0 (1)	0.85	0.06	0.27	0.07	0.19
Credibility → Involvement	1732.9 (781)	2.1 (1)	0.15	0.30	0.01	0.17	0.01
Involvement → Att. Ads	1732.9 (781)	2.1 (1)	0.15	0.34	0.01	0.41	0.01
Involvement → Att. Influencer	1741.6 (781)	10.8 (1)	0.01	0.29	0.01	0.54	0.01
Involvement → Purchase	1734.4 (781)	3.6 (1)	0.06	0.20	0.01	0.33	0.01
Att. Ads → Purchase	1730.8 (781)	0 (1)	0.99	0.09	0.05	0.08	0.13
Att. Influencer → Purchase	1733.8 (781)	3 (1)	0.09	0.68	0.01	0.48	0.01

Note(s): Att. Ads (Attitude towards ads on Instagram); Att. Influencer (Attitude towards influencer-endorsed products)

Source(s): Authors' own work