Table 2

Serial mediation analysis of BeReal usage on self-brand connection

Variableβ (SE)95% CIStandardized β
Outcome variable: selfies
constant0.997 (0.2)[0.608, 1,385] 
BeReal0.306 (0.05)[0.204, 0.407]0.395
gender0.288 (0.12)[0.06, 0.515]0.166
Outcome variable: narcissism
constant1,885 (0.28)[1,340, 2,431] 
BeReal0.06 (0.07)[−0.086, 0.205]0.064
selfies0.293 (0.1)[0.103, 0.483]0.242
gender−0.018 (0.15)[−0.323, 0.286]−0.009
Outcome variable: self-brand connection
constant1,984 (0.24)[1,503, 2,465] 
BeReal0.065 (0.06)[−0.05, 0.179]0.081
selfies0.137 (0.08)[−0.016, 0.291]0.133
narcissism0.31 (0.06)[0.196, 0.424]0.365
gender0.021 (0.12)[−0.219, 0.261]0.012
Source(s): Authors' own work

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