Table 2. Construct reliability,...

Table 2.

Construct reliability, correlations and HTMT values

Variable	Patronage intention	Perceived authenticity	Perceived quality	Perceived fit
Patronage intention	0.94/0.95	0.73/0.65	0.73/0.65	0.65/0.49
Perceived authenticity	0.77/0.71	0.96/0.91	0.81/0.74	0.73/0.56
Perceived quality	0.77/0.69	0.84/0.80	0.96/0.93	0.75/0.54
Perceived fit	0.69/0.52	0.77/0.60	0.79/0.57	0.95/0.95

Variable	Patronage intention	Perceived authenticity	Perceived quality	Perceived fit
Patronage intention	0.94/0.95	0.73/0.65	0.73/0.65	0.65/0.49
Perceived authenticity	0.77/0.71	0.96/0.91	0.81/0.74	0.73/0.56
Perceived quality	0.77/0.69	0.84/0.80	0.96/0.93	0.75/0.54
Perceived fit	0.69/0.52	0.77/0.60	0.79/0.57	0.95/0.95

Note(s):

**p < 0.01. Numbers from Study 1 are presented on the left, and those from Study 2 are on the right of the slash. Cronbach’s alpha values are on the diagonal (italic), correlation coefficients are above the diagonal, and HTMT values are below the diagonal

Source(s): Authors’ own work

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