Measurement items
| Construct | Item | Composite reliability | AVE |
|---|---|---|---|
| Perceived authenticity | I think the taste of the food this restaurant offers is authentic | 0.96/0.91 | 0.77/0.60 |
| I think the cooking style of this restaurant is authentic | |||
| I think the service at this restaurant is authentic | |||
| I think the dining experience at this restaurant is authentic | |||
| I think the service at this restaurant is genuine | |||
| I think this restaurant is culturally authentic | |||
| Eating at this restaurant makes me feel connected to the authentic food culture | |||
| Perceived quality | I think the food offered by this restaurant is tasty | 0.96/0.93 | 0.69/0.58 |
| I think the food is served fresh at this restaurant | |||
| I think the food served at this restaurant is clean | |||
| I think the food served at this restaurant is safe to eat | |||
| I think the food served at this restaurant is well-cooked | |||
| I think the food served at this restaurant is of good quality | |||
| I think this restaurant offers error-free services | |||
| I think this restaurant provides prompt and quick service | |||
| I think the servers at this restaurant can answer my questions well | |||
| I think this restaurant offers reliable services | |||
| Perceived fit | The way the food is cooked and served fits the type of restaurant | 0.95/0.95 | 0.85/0.87 |
| How the food is cooked and served is consistent with the type of restaurant | |||
| How the food is cooked and served is well-matched with the type of restaurant | |||
| Patronage intention | How interested are you in dining at this restaurant? A | 0.94/0.95 | 0.85/0.87 |
| How likely are you to eat at this restaurant? B | |||
| I would like to give this restaurant a try |
| Construct | Item | Composite reliability | |
|---|---|---|---|
| Perceived authenticity | I think the taste of the food this restaurant offers is authentic | 0.96/0.91 | 0.77/0.60 |
| I think the cooking style of this restaurant is authentic | |||
| I think the service at this restaurant is authentic | |||
| I think the dining experience at this restaurant is authentic | |||
| I think the service at this restaurant is genuine | |||
| I think this restaurant is culturally authentic | |||
| Eating at this restaurant makes me feel connected to the authentic food culture | |||
| Perceived quality | I think the food offered by this restaurant is tasty | 0.96/0.93 | 0.69/0.58 |
| I think the food is served fresh at this restaurant | |||
| I think the food served at this restaurant is clean | |||
| I think the food served at this restaurant is safe to eat | |||
| I think the food served at this restaurant is well-cooked | |||
| I think the food served at this restaurant is of good quality | |||
| I think this restaurant offers error-free services | |||
| I think this restaurant provides prompt and quick service | |||
| I think the servers at this restaurant can answer my questions well | |||
| I think this restaurant offers reliable services | |||
| Perceived fit | The way the food is cooked and served fits the type of restaurant | 0.95/0.95 | 0.85/0.87 |
| How the food is cooked and served is consistent with the type of restaurant | |||
| How the food is cooked and served is well-matched with the type of restaurant | |||
| Patronage intention | How interested are you in dining at this restaurant? A | 0.94/0.95 | 0.85/0.87 |
| How likely are you to eat at this restaurant? B | |||
| I would like to give this restaurant a try |
A was rated on a scale from 1 = Not at all to 5 = Highly. B was rated on a scale from 1 = Very unlikely to 5 = Very likely. All other items were rated on a scale from 1 = Strongly disagree to 5 = Strongly agree. Numbers on the left side of the slashes were from Study 1, and those on the right side were from Study 2
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