Demographic profile of sample (N = 430)
| Demographic characteristic | Option | Frequency | Percentage |
|---|---|---|---|
| Gender | Female | 229 | 53.3 |
| Male | 201 | 46.7 | |
| Origin | Spaniards | 104 | 24.2 |
| Foreigners | 326 | 75.8 | |
| Age | ≤22 (Generation Z) * | 89 | 20.7 |
| 23–38 (Generation Y) * | 221 | 51.4 | |
| 39–54 (Generation X) * | 84 | 19.5 | |
| ≥55 (Baby boomers) * | 36 | 8.4 | |
| Amount spending | ≤ €5.00 | 123 | 28.6 |
| €5.01 - €10.00 | 182 | 42.3 | |
| €10.01 - €15.00 | 87 | 20.2 | |
| €15.01€ - €20.00 | 27 | 6.3 | |
| > €20.00 | 11 | 2.6 |
| Demographic characteristic | Option | Frequency | Percentage |
|---|---|---|---|
| Gender | Female | 229 | 53.3 |
| Male | 201 | 46.7 | |
| Origin | Spaniards | 104 | 24.2 |
| Foreigners | 326 | 75.8 | |
| Age | ≤22 (Generation Z) * | 89 | 20.7 |
| 23–38 (Generation Y) * | 221 | 51.4 | |
| 39–54 (Generation X) * | 84 | 19.5 | |
| ≥55 (Baby boomers) * | 36 | 8.4 | |
| Amount spending | ≤ €5.00 | 123 | 28.6 |
| €5.01 - €10.00 | 182 | 42.3 | |
| €10.01 - €15.00 | 87 | 20.2 | |
| €15.01€ - €20.00 | 27 | 6.3 | |
| > €20.00 | 11 | 2.6 |
Note(s): *The classification into generational cohorts was based on the reported age and the year of data collection