Table 2

Demographic profile of sample (N = 430)

Demographic characteristicOptionFrequencyPercentage
GenderFemale22953.3
Male20146.7
OriginSpaniards10424.2
Foreigners32675.8
Age≤22 (Generation Z) *8920.7
23–38 (Generation Y) *22151.4
39–54 (Generation X) *8419.5
≥55 (Baby boomers) *368.4
Amount spending≤ €5.0012328.6
€5.01 - €10.0018242.3
€10.01 - €15.008720.2
€15.01€ - €20.00276.3
> €20.00112.6

Note(s): *The classification into generational cohorts was based on the reported age and the year of data collection

Source(s): Authors’ own work

or Create an Account

Close Modal
Close Modal