Results of structural model and hypothesis testing results
| Hypothesis | Structural relationships | Path coefficient | t-value | p-value | Result |
|---|---|---|---|---|---|
| H1 | ATT → BI | 0.161 | 3.703 | 0.000 | Supported |
| H2 | SN → BI | 0.617 | 16.224 | 0.000 | Supported |
| H3 | BI → APB | 0.179 | 3.648 | 0.000 | Supported |
| H4 | ATT → APB | 0.114 | 2.146 | 0.016 | Supported |
| H5 | SAT → APB | 0.269 | 4.402 | 0.000 | Supported |
| H6 | LOY → APB | 0.223 | 3.570 | 0.000 | Supported |
| H7 | SAT → LOY | 0.229 | 4.416 | 0.000 | Supported |
| H8 | SQP → SAT | 0.624 | 18.775 | 0.000 | Supported |
| H9 | SQP → LOY | 0.544 | 11.768 | 0.000 | Supported |
| H10 | SQP → APB | −0.051 | 0.687 | 0.247 | No supported |
| Hypothesis | Structural relationships | Path coefficient | Result | ||
|---|---|---|---|---|---|
| ATT → BI | 0.161 | 3.703 | 0.000 | Supported | |
| SN → BI | 0.617 | 16.224 | 0.000 | Supported | |
| BI → APB | 0.179 | 3.648 | 0.000 | Supported | |
| ATT → APB | 0.114 | 2.146 | 0.016 | Supported | |
| SAT → APB | 0.269 | 4.402 | 0.000 | Supported | |
| LOY → APB | 0.223 | 3.570 | 0.000 | Supported | |
| SAT → LOY | 0.229 | 4.416 | 0.000 | Supported | |
| SQP → SAT | 0.624 | 18.775 | 0.000 | Supported | |
| SQP → LOY | 0.544 | 11.768 | 0.000 | Supported | |
| SQP → APB | −0.051 | 0.687 | 0.247 | No supported |
| Total indirect effects on APB | |||
|---|---|---|---|
| ATT → APB | 0.029 | 2.429 | 0.008 |
| SN → APB | 0.110 | 3.581 | 0.000 |
| SAT → APB | 0.051 | 2.758 | 0.003 |
| SQP → APB | 0.321 | 5.406 | 0.000 |
| Total indirect effects on APB | |||
|---|---|---|---|
| ATT → APB | 0.029 | 2.429 | 0.008 |
| SN → APB | 0.110 | 3.581 | 0.000 |
| SAT → APB | 0.051 | 2.758 | 0.003 |
| SQP → APB | 5.406 | 0.000 | |
| Coefficients of determination (R2) & predictive relevance (Q2) | ||
|---|---|---|
| R2 (APB) = 0.299 | R2 adjusted (APB) = 0.291 | Q2 (APB) = 0.170 |
| R2 (BI) = 0.490 | R2 adjusted (BI) = 0.488 | Q2 (BI) = 0.480 |
| R2 (LOY) = 0.504 | R2 adjusted (LOY) = 0.502 | Q2 (LOY) = 0.47 |
| R2 (SAT) = 0.389 | R2 adjusted (SAT) = 0.388 | Q2 (SAT) = 0.386 |
| Coefficients of determination ( | ||
|---|---|---|
| Q2 (APB) = 0.170 | ||
| Q2 (BI) = 0.480 | ||
| Q2 (LOY) = 0.47 | ||
| Q2 (SAT) = 0.386 | ||
Note(s): APB: Actual Purchase Behaviour, ATT: Attitude, BI: Behavioural Intention, LOY: Attitudinal loyalty, SAT: Satisfaction, SN: Subjective Norms, SQP: Service Quality Perceptions