MICOM step 2 results for generational cohorts Y and X
| Construct | Original correlation | Correlation permutation means | 5.0% | Permutation p value |
|---|---|---|---|---|
| APB | 0.972 | 0.961 | 0.891 | 0.46 |
| ATT | 0.888 | 0.821 | 0.627 | 0.705 |
| BI | 0.998 | 0.999 | 0.998 | 0.064 |
| LOY | 1 | 1 | 1 | 0.27 |
| SAT | 1 | 0.999 | 0.998 | 0.842 |
| SN | 0.999 | 0.999 | 0.996 | 0.475 |
| SQP | 0.999 | 0.999 | 0.998 | 0.419 |
| Construct | Original correlation | Correlation permutation means | 5.0% | Permutation |
|---|---|---|---|---|
| APB | 0.972 | 0.961 | 0.891 | 0.46 |
| ATT | 0.888 | 0.821 | 0.627 | 0.705 |
| BI | 0.998 | 0.999 | 0.998 | 0.064 |
| LOY | 1 | 1 | 1 | 0.27 |
| SAT | 1 | 0.999 | 0.998 | 0.842 |
| SN | 0.999 | 0.999 | 0.996 | 0.475 |
| SQP | 0.999 | 0.999 | 0.998 | 0.419 |
Note(s): APB: Actual Purchase Behaviour, ATT: Attitude, BI: Behavioural Intention, LOY: Attitudinal loyalty, SAT: Satisfaction, SN: Subjective Norms, SQP: Service Quality Perceptions