Table 8

Results of the permutation test-based multigroup analysis (Gen Y vs Gen X)

Structural relationshipOriginal GEN_YOriginal GEN_XOriginal differencePermutation mean difference2.5%97.5%Permutation p-value
ATT → APB0.1630.0290.134−0.037−0.3090.2720.391
ATT → BI0.2170.1480.069−0.03−0.2460.1960.562
BI → APB0.1180.24−0.1210.015−0.2650.290.38
LOY → APB0.3720.1320.2410−0.310.3290.143
SAT → APB0.2760.385−0.110.002−0.3070.3230.499
SAT → LOY0.2030.235−0.032−0.004−0.2740.2670.828
SN → BI0.5310.771−0.240.009−0.1720.2090.013
SQP → APB−0.1740.013−0.187−0.001−0.3850.370.324
SQP → LOY0.5420.628−0.0860.004−0.2250.2510.487
SQP → SAT0.5730.699−0.126−0.003−0.1770.1780.165
Coefficients of determination
R2 (APB)0.3390.39−0.051−0.05−0.2660.1620.679
R2 (BI)0.4110.715−0.304−0.023−0.2150.1840.002
R2 (LOY)0.4610.656−0.196−0.008−0.2010.1930.051
R2 (SAT)0.3280.489−0.161−0.008−0.2310.2040.15

Note(s): APB: Actual Purchase Behaviour, ATT: Attitude, BI: Behavioural Intention, LOY: Attitudinal loyalty, SAT: Satisfaction, SN: Subjective Norms, SQP: Service Quality Perceptions

Source(s): Authors’ own work

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