Table 1

Scale validity and reliability

ScalesFactor loadingsConstruct reliabilityAVE
Asset dedication to major customer
Our company has a significant investment in training and equipment dedicated to our relationship with this major customer0.690.770.46
Our systems have been tailored to using the particular items bought from this customer0.70  
Our company has some dedicated technological standards and norms that have required extensive adaptation by this major customer0.68  
Our people spend a lot of time and effort learning the unique product or service characteristics (or specifications) required by this major customer0.64  
Extent of legal contracts in business relationship with the major customer
We have formal written agreements outlining warranty policies for this major customer0.780.890.66
We have formal written agreements outlining how to handle complaints and disputes with this major customer0.84  
We have formal agreements with this major customer that detail the obligations and rights of both parties0.85  
We have formal written agreements with this major customer that precisely state the legal remedies for failure to perform0.79  
The benefits derived from the relationship with the major customer
Our business relationship with this major customer has generated high revenue for our company0.710.800.50
Our business relationship with this major customer has helped market penetration for our company0.76  
Our business relationship with this major customer has improved the image of our company0.66  
Our business relationship with this major customer has provided us with competitive advantage over our competitors in our region0.68  
Personal conflicts with the representative of the major customer
How much anger was there between you and the representative of this major customer in business negotiations?0.870.940.80
How much personal friction was there between you and the representative of this major customer in business negotiations?0.90  
How much of a personality clash was there between you and the representative of this major customer in business negotiations?0.91  
How much tension was there between you and this representative of the major customer in business negotiations?0.89  
Personal loyalty with the representative of the major customer
I feel a loyalty to the representative of this major customer0.770.870.62
I have a strong relationship with the representative of this major customer0.76  
I am committed to working with the representative of this major customer in the future0.81  
I am willing to maintain my relationship with this representative of the major customer0.81  

Note(s): Maximum Likelihood χ2 = 309.12 d.f. = 160 RMSEA = 0.04 CFI = 0.98 NFI = 0.97 NNFI = 0.98

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