Data collection methods adopted by SFR works in the luxury domain
| S.No | Broad design | Method | Article count | % Relative to the total sample | Exemplar articles |
|---|---|---|---|---|---|
| 1 | Quantitative | Surveys | 15 | 29.41 | Ahn (2023), Bhalla and Pathak (2023) |
| 2 | Quantitative | Experiments | 7 | 13.73 | Amatulli et al. (2021), Kim and Jang (2022) |
| 3 | Quantitative | Others (e.g., Secondary data, Real-world data, Text mining and analytics) | 9 | 17.65 | Morgeson III et al. (2020), Sharma and Aggarwal (2021) |
| 4 | Qualitative | Semi-structured interviews | 4 | 7.84 | Bryson et al. (2013), Mrad et al. (2022) |
| 5 | Qualitative | Others (e.g., Secondary data | 9 | 17.65 | Dinçer and Alrawadieh (2017), Sahin et al. (2017) |
| 6 | Mixed | Focus groups and Survey | 1 | 1.96 | Kozub et al. (2014) |
| 7 | Mixed | Otḥers (Secondary data, Social media analytics, and Regression) | 1 | 1.96 | Park et al. (2020) |
| S.No | Broad design | Method | Article count | % Relative to the total sample | Exemplar articles |
|---|---|---|---|---|---|
| 1 | Quantitative | Surveys | 15 | 29.41 | |
| 2 | Quantitative | Experiments | 7 | 13.73 | |
| 3 | Quantitative | Others (e.g., Secondary data, Real-world data, Text mining and analytics) | 9 | 17.65 | |
| 4 | Qualitative | Semi-structured interviews | 4 | 7.84 | |
| 5 | Qualitative | Others (e.g., Secondary data | 9 | 17.65 | |
| 6 | Mixed | Focus groups and Survey | 1 | 1.96 | |
| 7 | Mixed | Otḥers (Secondary data, Social media analytics, and Regression) | 1 | 1.96 |
Note(s): *The total does not match the reviewed sample count, as some articles are conceptual
Source(s): Table by author
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