Table 7

Data collection methods adopted by SFR works in the luxury domain

S.NoBroad designMethodArticle count% Relative to the total sampleExemplar articles
1QuantitativeSurveys1529.41Ahn (2023), Bhalla and Pathak (2023) 
2QuantitativeExperiments713.73Amatulli et al. (2021), Kim and Jang (2022) 
3QuantitativeOthers (e.g., Secondary data, Real-world data, Text mining and analytics)917.65Morgeson III et al. (2020), Sharma and Aggarwal (2021) 
4QualitativeSemi-structured interviews47.84Bryson et al. (2013), Mrad et al. (2022) 
5QualitativeOthers (e.g., Secondary data917.65Dinçer and Alrawadieh (2017), Sahin et al. (2017) 
6MixedFocus groups and Survey11.96Kozub et al. (2014) 
7MixedOtḥers (Secondary data, Social media analytics, and Regression)11.96Park et al. (2020) 

Note(s): *The total does not match the reviewed sample count, as some articles are conceptual

Source(s): Table by author

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