Table 8

Data analysis techniques adopted by SFR works in the luxury domain

S.NoAnalysis techniqueArticle count% Relative to the total sampleExemplar articles
1Content/Thematic Analysis1733.33Bryson et al. (2013), Chen et al. (2022), Dinçer and Alrawadieh (2017) 
2Structural Equation Modeling (SEM)1223.53Bryson et al. (2021), Keaveney et al. (2007), Lacey (2012) 
3Regression815.69Amatulli et al. (2020), Morgeson III et al. (2020) 
4(Multivariate) Analysis of (co)Variance713.73Gunasekar and Sudhakar (2019), Kim and Jang (2022), Ward and Dahl (2014) 
5Data Analytics, e.g., Big Data Analysis, Social Media Analytics, and Topic Modeling59.80Wu and Zhao (2023), Ying et al. (2020) 
6Descriptive Statistics35.88Kozub et al. (2014) 
7Discriminant Analysis11.96Bolfing (1989) 
8Ridit@ Analysis11.96Lin and Chen (2013) 

Note(s): *The total does not match the reviewed sample count, as some articles use more than one data analysis technique; @ Ridit analysis facilitates the analysis of categorical data. More information can be found in the exemplar article

Source(s): Table by author

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