Table 3. The risks of generative AI... | Emerald Publishing

Table 3.

The risks of generative AI presented in the BBC News articles

Positive impact (benefits)	Example
Innovation fostering	Mr McGuinness founded Layered Reality in 2017 with the objective of combining emerging technology with theatrical story telling to create a new form of entertainment (17)
Inspiration acquisition	“I’ve been using it a little bit in my writing just to help advance ideas,” he says (69)
Skills/knowledge popularization	What it can, however, do is democratise the process of filmmaking, he says (24)
Cost reduction	“AI can help propel the business forward at a much quicker rate of output without requiring increased resources,” she says (30)
Productivity boost	They are being recruited to work on systems to cut waste and improve productivity, he added (14)
Customer experience enhancement	“The bot has a lot to say and quickly makes assumptions, like giving me advice about depression when I said I was feeling sad That’s not how a human would respond,” she said (18)

Positive impact (benefits)	Example
Innovation fostering	Mr McGuinness founded Layered Reality in 2017 with the objective of combining emerging technology with theatrical story telling to create a new form of entertainment (17)
Inspiration acquisition	“I’ve been using it a little bit in my writing just to help advance ideas,” he says (69)
Skills/knowledge popularization	What it can, however, do is democratise the process of filmmaking, he says (24)
Cost reduction	“AI can help propel the business forward at a much quicker rate of output without requiring increased resources,” she says (30)
Productivity boost	They are being recruited to work on systems to cut waste and improve productivity, he added (14)
Customer experience enhancement	“The bot has a lot to say and quickly makes assumptions, like giving me advice about depression when I said I was feeling sad That’s not how a human would respond,” she said (18)

Source: Authors’ own creation