Table 1. Words used in researching... | Emerald Publishing

Table 1.

Words used in researching comments and posts within communities

SUBREDDIT	Query	Data
Metaverse	[“brand”, “branding”, “branded”, “brands”]	Searched through the last 1,000 publications
Anticonsumption	[“Artificial intelligence”, “chatbot”, “virtual reality”, “Augmented reality”, “brand”, “branding”, “branded”, “brands”, “AI”]
Artificial intelligence	[“brand”, “branding”, “branded”, “brands”]
Branding	[“AI”, “artificial intelligence”, “chatbot”, “virtual reality”, “Augmented reality”, “brand”]

SUBREDDIT	Query	Data
Metaverse	[“brand”, “branding”, “branded”, “brands”]	Searched through thelast 1,000 publications
Anticonsumption	[“Artificial intelligence”, “chatbot”, “virtual reality”, “Augmented reality”, “brand”, “branding”, “branded”, “brands”, “AI”]
Artificial intelligence	[“brand”, “branding”, “branded”, “brands”]
Branding	[“AI”, “artificial intelligence”, “chatbot”, “virtual reality”, “Augmented reality”, “brand”]

Source: Created by authors