Table 3

Other relevant quotes, aggregated themes, proposition

QuotesAggregated themesProposition
“The idea came from studying the EdTech market, also by comparing it with the international market, to identify what the future trends of the market might be, also to give insights to solution providers and users on how the market would evolve over the next two to three years.” (Case H)Digital Research and Market ValidationProposition 1: Digital technologies enhance innovation ecosystem sensing through their generative nature
“Our organization is a social impact company in the education technology sector that was founded in 2015 and was born from an idea that was then translated into a book called MaM the acronym stands for Mom as a Master, written by the founder. The book, and thus the platform, explains and exploits the transversal skills, emotional intelligence, leadership, organization, innovation that women develop during motherhood and in their role as mothers.” (Case F)Experience-Driven Insight supported by Digital tools
“I am an industrial engineering and I have been working a lot of years in the automotive industry, I wanted to build something to help others, but I didn’t have the exact idea of how to do it. At that point, I started doing advisory and business angels for several startups in Spain from IoT platform, SaaS companies, and so on. I had in mind to build a platform, a digital business model, so with one of the company I made and the co-founder of it who is passionate of platform, coming back from one training we did, we say ‘why don’t we lead by the example and try to build the cup of knowledge as a platform’ because we suffer a bit to learn about that: about which is the correct source, there are a lot of newsletters, reports, knowledge that is not digitalized, so we wanted to build a place where if you are building this kind of business model, you can go and talk to people, have resources and so on. So, everything was born.” (Case E)Creation of Digital Communities and Network
“We work at a systemic level, and we are not the arm of any company, but from our inception, from our conception we had in our head that we were working at an ecosystem level … Right from the start we had the idea of working at a higher level, of aggregating the offer in particular … Our value proposition is created to offer occasions for discussion between supply and demand in a pre-competitive, non-commercial sector with the aim of improving the offer to improve supply competitive advantage and to allow demand to communicate and fulfill its needs.” (Case A)Creation of Digital Communities and Network
“We started as an experiment in July with the launch of a digital MVP, i.e. the launch of a virtual platform. By September we had eighty members, so we decided to continue with the initiative.” (Case G)Experimentation through digital MVPProposition 2. Digital technologies streamline innovation ecosystem seizing through their convergent nature
“At the beginning we attracted them through LinkedIn, we contacted them by explaining what I was going to launch, we started like that. It was a word of mouth then. It was hard because I was coming from automotive, I was not in that sector and I didn’t write a book, so I didn’t have followers on LinkedIn, but we built it and we are building. Thanks to social media we could be efficient and faster to increase our awareness. Social media and LinkedIn were useful for the first contact to attract. I am a phygital person, I do every week an online event, and it is how I can keep in touch with my community members: India, Brazil, US, Europe, we are international, so for every day I prefer this online.” (Case E)Collection of feedback and data trial-and-error process
“For the search of partners let’s say that screening is there, and it is mainly on LinkedIn, or on the various sites or even on the network.” (Case C)Social media for User Attractionand Networking
“We are a technology platform, and this favours the accessibility of our content. We also exploit the various LinkedIn channels to attract partners.” (Case F)Social media for User Attractionand Networking
“People write a lot within the platform, and these are then the data that become key elements for the research that we do within the research team. We use artificial intelligence for research purposes so for example: people while learning write, or rather while writing they learn, these reflections that they jot down during the course that we offer, in addition to being analyzed by us as a research team in manual mode therefore with qualitative and quantitative techniques, we have trained an artificial intelligence model to give us back data that are indicators of effectiveness. ” (Case F)Feedback Collection due to Continuous Network InteractionProposition 3. Digital technologies extend innovation ecosystem transformation through their combinatorial nature
“Now we want more specific verticals on the area of the most advanced technologies to provide examples that can be a stimulus for companies on the one hand, and for possible consumers on the other, and therefore one of the possible themes that emerged during the Pollev is that of the metaverse, of the use of augmented reality, so that these technologies can be applied at several levels.” (Case H)Continuous Market and Desk Research

Source(s): Authors’ own creation

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