Assessment of the elements of Bebe Vio’s Media Capital
| Media capital elements | Bebe Vio | Degree of importance (0–10) |
|---|---|---|
| Reputation | Symbol of correctness, energy, vitality, passion for life, solidarity, and other values (defence of the weakest, women, and the environment). Lots of charity | 10 |
| Public relations | Comfortable with everyone. As a little girl, many selfies with famous people (artists, singers …) and key institutional leaders | 10 |
| With the previous Pope, with the Italian President, with EU President Von der Leyen, with former US President Obama etc. | ||
| Equal relationships with everyone, from the children who help with the Association, to teammates, friends, to the highest representatives of the institutions | ||
| Sponsor | Few projects. Global ambassadors. Faithful over time. Since 2017, national and international sponsors (e.g. Barilla, Toyota, Nike, L’Oréal, Sorgenia). Disney, Unilever | 10 |
| She is the Ambassador of the Milan-Cortina 2026 Winter Olympics | ||
| Relationships with journalists | Excellent, even if she is very selective and in recent years refuses almost all interviews | 6 |
| Social media | Not particularly active (2/3 posts per month). The main one is Instagram, used directly by her. Adding up all social networks, it has about 2,000,000 followers | 7 |
| She doesn’t have a Media Manager | ||
| Popularity | Her popularity begins at the national level, but she is also known in many other countries of the world. Such a situation is very useful for carrying out charity projects and promoting sports for the disabled and the Paralympic Games | 10 |
| She also participated in the inauguration of the Olympic Games in Paris (2024) | ||
| Published Books and other publications | 2 books plus others inspired by her. Uno is an Italian best seller with more than 25,000 copies. She usually doesn’t make presentations | 5 |
| Other activities/elements | Lots of charity. In particular, through the Art4sport association, which gives prostheses to disabled children and young people and helps them to integrate both at a sporting and social level. Promote inclusion. She is involved in motivational projects (prisons, but also companies and institutions) | 8 |
| Media capital elements | Bebe Vio | Degree of importance (0–10) |
|---|---|---|
| Reputation | Symbol of correctness, energy, vitality, passion for life, solidarity, and other values (defence of the weakest, women, and the environment). Lots of charity | 10 |
| Public relations | Comfortable with everyone. As a little girl, many selfies with famous people (artists, singers …) and key institutional leaders | 10 |
| With the previous Pope, with the Italian President, with EU President Von der Leyen, with former US President Obama etc. | ||
| Equal relationships with everyone, from the children who help with the Association, to teammates, friends, to the highest representatives of the institutions | ||
| Sponsor | Few projects. Global ambassadors. Faithful over time. Since 2017, national and international sponsors (e.g. Barilla, Toyota, Nike, L’Oréal, Sorgenia). Disney, Unilever | 10 |
| She is the Ambassador of the Milan-Cortina 2026 Winter Olympics | ||
| Relationships with journalists | Excellent, even if she is very selective and in recent years refuses almost all interviews | 6 |
| Social media | Not particularly active (2/3 posts per month). The main one is Instagram, used directly by her. Adding up all social networks, it has about 2,000,000 followers | 7 |
| She doesn’t have a Media Manager | ||
| Popularity | Her popularity begins at the national level, but she is also known in many other countries of the world. Such a situation is very useful for carrying out charity projects and promoting sports for the disabled and the Paralympic Games | 10 |
| She also participated in the inauguration of the Olympic Games in Paris (2024) | ||
| Published Books and other publications | 2 books plus others inspired by her. Uno is an Italian best seller with more than 25,000 copies. She usually doesn’t make presentations | 5 |
| Other activities/elements | Lots of charity. In particular, through the Art4sport association, which gives prostheses to disabled children and young people and helps them to integrate both at a sporting and social level. Promote inclusion. She is involved in motivational projects (prisons, but also companies and institutions) | 8 |
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