Correlation matrix for CMB
| Constructs | CENG | PMKT | CSAT | MarkVar |
|---|---|---|---|---|
| CENG | 1 | |||
| PMKT | 0.441 | 1 | ||
| CSAT | 0.066 | 0.613 | 1 | |
| MarkVar | 0.008 | 0.006 | 0.045 | 1 |
| Constructs | MarkVar | |||
|---|---|---|---|---|
| 1 | ||||
| 0.441 | 1 | |||
| 0.066 | 0.613 | 1 | ||
| MarkVar | 0.008 | 0.006 | 0.045 | 1 |
*CENG = customer engagement; PKMT = phygital marketing; CAST = customer satisfaction
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