Customer engagement – first-order construct
| Construct | Cronbach’s α | Composite reliability (CR) | Average variance extracted (AVE) |
|---|---|---|---|
| Identification | 0.901 | 0.901 | 0.695 |
| Enthusiasm | 0.917 | 0.917 | 0.689 |
| Attention | 0.92 | 0.92 | 0.697 |
| Absorption | 0.899 | 0.899 | 0.69 |
| Interaction | 0.867 | 0.867 | 0.62 |
| Construct | Cronbach’s α | Composite reliability ( | Average variance extracted ( |
|---|---|---|---|
| Identification | 0.901 | 0.901 | 0.695 |
| Enthusiasm | 0.917 | 0.917 | 0.689 |
| Attention | 0.92 | 0.92 | 0.697 |
| Absorption | 0.899 | 0.899 | 0.69 |
| Interaction | 0.867 | 0.867 | 0.62 |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.