Table 6. Discriminant validity...

Table 6.

Discriminant validity assessment

Constructs	CENG	PMKT	CSAT
CENG	0.87	0.637	0.506
PMKT	0.592	0.801	0.484
CSAT	0.48	0.451	0.858

Constructs	CENG	PMKT	CSAT
CENG	0.87	0.637	0.506
PMKT	0.592	0.801	0.484
CSAT	0.48	0.451	0.858

Note(s):

CENG = customer engagement; PKMT = phygital marketing; CAST = customer satisfaction Diagonal values are the $\sqrt A V E$ ⁠; Below diagonal are correlation values, and above diagonal are HTMT values

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