Summary table
| Conclusions | Implications |
|---|---|
| Phygital marketing strategies significantly enhance customer engagement and satisfaction among digital-native tourists | The study integrates SDL and EMT to demonstrate how value co-creation and immersive experiences contribute to tourist satisfaction, providing a fresh perspective on understanding tourism marketing |
| Customer engagement mediates the relationship between phygital experiences and customer satisfaction | Tourism marketers should invest in multisensory digital-physical integrations to strengthen engagement touchpoints, thereby improving satisfaction and revisit intentions |
| Identified touchpoints, such as QR-based payments, digital guides and wi-fi access, directly influence digital-native behavior | Destination managers and policymakers should prioritize infrastructure upgrades that support seamless digital experiences to remain competitive in attracting young, tech-savvy travelers |
| Conclusions | Implications |
|---|---|
| Phygital marketing strategies significantly enhance customer engagement and satisfaction among digital-native tourists | The study integrates |
| Customer engagement mediates the relationship between phygital experiences and customer satisfaction | Tourism marketers should invest in multisensory digital-physical integrations to strengthen engagement touchpoints, thereby improving satisfaction and revisit intentions |
| Identified touchpoints, such as QR-based payments, digital guides and wi-fi access, directly influence digital-native behavior | Destination managers and policymakers should prioritize infrastructure upgrades that support seamless digital experiences to remain competitive in attracting young, tech-savvy travelers |
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Please sign in to your personal account to gift article access.
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses.
You have reached the limit of 10 links within a 30 day period.
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.