Table 3.

Future research topics

AreaPotential research questions
Social impact
  • What is the impact on business owners’ well-being of humanising a GenAI tool?

  • What is the financial impact of using a GenAI tool in a small business?

  • What is the social impact of GenAI in small business on customers and employees?

Ethical barriers to AI
  • What are effective practices of small business in using GenAI to achieve fairness, accountability, transparency, accuracy and autonomy?

  • How might ethical barriers vary across different small business settings?

Onboarding process of GenAI employee
  • What is the effect of onboarding GenAI as an employee on business efficiency and effectiveness?

  • What is the psychological effect for business owners of developing a human-like relationship with GenAI?

GenAI effectiveness
  • Which GenAI tools are effective for different tasks in small business?

  • What prompts are effective in eliciting high performance from a GenAI tool?

  • What is productivity effect of small business use of GenAI?

Policy support
  • How might industry associations support small business to use GenAI?

  • What incentives offered by government stimulate small business adoption of GenAI

Source(s): Authors’ own work

or Create an Account

Close Modal
Close Modal