Future research topics
| Area | Potential research questions |
|---|---|
| Social impact |
|
| Ethical barriers to AI |
|
| Onboarding process of GenAI employee |
|
| GenAI effectiveness |
|
| Policy support |
|
| Area | Potential research questions |
|---|---|
| Social impact | What is the impact on business owners’ well-being of humanising a GenAI tool? What is the financial impact of using a GenAI tool in a small business? What is the social impact of GenAI in small business on customers and employees? |
| Ethical barriers to | What are effective practices of small business in using GenAI to achieve fairness, accountability, transparency, accuracy and autonomy? How might ethical barriers vary across different small business settings? |
| Onboarding process of GenAI employee | What is the effect of onboarding GenAI as an employee on business efficiency and effectiveness? What is the psychological effect for business owners of developing a human-like relationship with GenAI? |
| GenAI effectiveness | Which GenAI tools are effective for different tasks in small business? What prompts are effective in eliciting high performance from a GenAI tool? What is productivity effect of small business use of GenAI? |
| Policy support | How might industry associations support small business to use GenAI? What incentives offered by government stimulate small business adoption of GenAI |
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