Table 1. Implementation guide and... | Emerald Publishing

Table 1.

Implementation guide and checklist for small businesses integrating design thinking and GenAI

Design thinking/LUMA phase	GenAI support	Social impact focus	Illustrative example	Self-check question	Readiness checklist
Looking Goal: Understand customers and contexts	Draft interview questions, summarise notes, simulate journeys	Revelation of underserved groups and where barriers exist	Example: Use GenAI to draft interview questions for a target underserved group, summarise notes, and list key barriers to access	Have I identified any underserved groups and specific barriers in the customer context? Yes [ ] No [ ]	□ Target underserved group(s) defined □ Data source(s) chosen (interviews, observation, journeys) □ Prompt(s) drafted and stored
Understanding Goal: Make sense of insights	Cluster themes, generate and refine personas, map issues and ideas	Prioritisation of problems with highest social value	Example: Use GenAI to cluster insights into themes, refine a persona, and compare opportunities based on social value alongside viability	Have I prioritised a problem with clear social value, not only commercial value? Yes [ ] No [ ]	□ Themes agreed by team □ Social value criteria agreed □ Priority opportunity selected and documented
Making Goal: Develop and test solutions	Generate ideas, produce storyboards, outline test plans	Low-cost trial of solutions for fair access, decent work, community benefit	Example: Use GenAI to generate a storyboard or mock up and a simple test plan, then capture stakeholder feedback focused on access, decent work, or community benefit	Have I tested a low-cost prototype with stakeholder feedback on access, decent work, or community benefit? Yes [ ] No [ ]	□ Prototype format chosen (storyboard, mock up) □ Test participants identified (including affected stakeholders) □ Learning capture plan agreed

Design thinking/LUMA phase	GenAI support	Social impact focus	Illustrative example	Self-check question	Readiness checklist
Looking Goal: Understand customers and contexts	Draft interview questions, summarise notes, simulate journeys	Revelation of underserved groups and where barriers exist	Example: Use GenAI to draft interview questions for a target underserved group, summarise notes, and list key barriers to access	Have I identified any underserved groups and specific barriers in the customer context? Yes [ ] No [ ]	□ Target underserved group(s) defined □ Data source(s) chosen (interviews, observation, journeys) □ Prompt(s) drafted and stored
Understanding Goal: Make sense of insights	Cluster themes, generate and refine personas, map issues and ideas	Prioritisation of problems with highest social value	Example: Use GenAI to cluster insights into themes, refine a persona, and compare opportunities based on social value alongside viability	Have I prioritised a problem with clear social value, not only commercial value? Yes [ ] No [ ]	□ Themes agreed by team □ Social value criteria agreed □ Priority opportunity selected and documented
Making Goal: Develop and test solutions	Generate ideas, produce storyboards, outline test plans	Low-cost trial of solutions for fair access, decent work, community benefit	Example: Use GenAI to generate a storyboard or mock up and a simple test plan, then capture stakeholder feedback focused on access, decent work, or community benefit	Have I tested a low-cost prototype with stakeholder feedback on access, decent work, or community benefit? Yes [ ] No [ ]	□ Prototype format chosen (storyboard, mock up) □ Test participants identified (including affected stakeholders) □ Learning capture plan agreed

Source(s): Author's own work