Table 2. Future research agenda based on... | Emerald Publishing

Table 2.

Future research agenda based on the proposed framework

Design thinking/LUMA phase	Example social impact focus	Potential research question
Looking	Identifying underserved groups and local needs	How do small businesses use GenAI-supported activities to identify underserved stakeholders and community needs? What owner capabilities and mindsets enable effective use of GenAI for socially oriented customer discovery?
Understanding	Prioritising socially valuable opportunities	How does GenAI-assisted affinity clustering and persona development influence the prioritisation of socially oriented opportunities compared with purely commercial ones? In what ways does GenAI-supported synthesis shape the inclusion or exclusion of different stakeholders in small business design decisions?
Making	Designing and testing socially oriented solutions	How do GenAI prototyping and storyboarding affect the speed, cost, and scope of experiments targeting decent work and inclusive access? What social and economic outcomes emerge over time from solutions developed through design thinking and GenAI integration?

Design thinking/LUMA phase	Example social impact focus	Potential research question
Looking	Identifying underserved groups and local needs	How do small businesses use GenAI-supported activities to identify underserved stakeholders and community needs? What owner capabilities and mindsets enable effective use of GenAI for socially oriented customer discovery?
Understanding	Prioritising socially valuable opportunities	How does GenAI-assisted affinity clustering and persona development influence the prioritisation of socially oriented opportunities compared with purely commercial ones? In what ways does GenAI-supported synthesis shape the inclusion or exclusion of different stakeholders in small business design decisions?
Making	Designing and testing socially oriented solutions	How do GenAI prototyping and storyboarding affect the speed, cost, and scope of experiments targeting decent work and inclusive access? What social and economic outcomes emerge over time from solutions developed through design thinking and GenAI integration?

Source(s): Author's own work