Managers’ profiles
| ID | Position | Main functions | Years | Sustainability communication focus |
|---|---|---|---|---|
| M1 | CEO | Brand strategy, production oversight, market expansion | 8 | Communication focused on circular fashion using recycled fibres |
| M2 | CEO | Creative direction, product design, social entrepreneurship | 6 | Communication focused on recycled materials and women’s empowerment |
| M3 | Sustainability manager | Strategy implementation, certifications, impact reduction | 11 | Communication focused on inspiring conscious consumption through education |
| M4 | Sustainability manager | B-Corp alignment, supplier coordination for sustainable sourcing | 3 | Communication focused on transparency via product impact data (life cycle assessment) |
| M5 | Ops and production planning lead | Customer service, logistics, production planning | 3 | Communication focused on operational transparency |
| M6 | Marketing and comm. director | Brand strategy, cultural events, PR | 10 | Communication focused on sustainability in brand storytelling and stakeholder engagement |
| M7 | Marketing and comm. specialist | Content creation, campaign planning, team collaboration | 5 | Communication focused on engaging consumers and fostering a sustainability-driven community |
| Position | Main functions | Years | Sustainability communication focus | |
|---|---|---|---|---|
| M1 | Brand strategy, production oversight, market expansion | 8 | Communication focused on circular fashion using recycled fibres | |
| M2 | Creative direction, product design, social entrepreneurship | 6 | Communication focused on recycled materials and women’s empowerment | |
| M3 | Sustainability manager | Strategy implementation, certifications, impact reduction | 11 | Communication focused on inspiring conscious consumption through education |
| M4 | Sustainability manager | B-Corp alignment, supplier coordination for sustainable sourcing | 3 | Communication focused on transparency via product impact data (life cycle assessment) |
| M5 | Ops and production planning lead | Customer service, logistics, production planning | 3 | Communication focused on operational transparency |
| M6 | Marketing and comm. director | Brand strategy, cultural events, | 10 | Communication focused on sustainability in brand storytelling and stakeholder engagement |
| M7 | Marketing and comm. specialist | Content creation, campaign planning, team collaboration | 5 | Communication focused on engaging consumers and fostering a sustainability-driven community |
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