Table 2

Managers’ profiles

IDPositionMain functionsYearsSustainability communication focus
M1CEOBrand strategy, production oversight, market expansion8Communication focused on circular fashion using recycled fibres
M2CEOCreative direction, product design, social entrepreneurship6Communication focused on recycled materials and women’s empowerment
M3Sustainability managerStrategy implementation, certifications, impact reduction11Communication focused on inspiring conscious consumption through education
M4Sustainability managerB-Corp alignment, supplier coordination for sustainable sourcing3Communication focused on transparency via product impact data (life cycle assessment)
M5Ops and production planning leadCustomer service, logistics, production planning3Communication focused on operational transparency
M6Marketing and comm. directorBrand strategy, cultural events, PR10Communication focused on sustainability in brand storytelling and stakeholder engagement
M7Marketing and comm. specialistContent creation, campaign planning, team collaboration5Communication focused on engaging consumers and fostering a sustainability-driven community
Source(s): Personal authorship

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