Table 2. Sample’s sociodemographic data...

Table 2.

Sample’s sociodemographic data

Variable	Frequency	%
Sex
Man	85	35.4
Woman	155	64.6
Level of studies
Primary studies	1	0.4
Secondary studies	5	2.5
Bachelor	144	60
University	90	37.5
Use of social media in a day
None	0	0
1–3 h	67	27.9
4–5 h	118	49.2
6–7 h	48	20
More than 8 h	7	2.9
Use of different social media
Tik tok	222	92.5
Instagram	173	72.1
X (Twitter)	55	23
YouTube	86	35.8
LinkedIn	5	2.1
Use of podcasts to inform about museums
Yes	35	14.6
No	205	85.4
Leave comments about museums in social media or websites
Yes	44	18.3
No	196	81.7
Visit museums in past year
Yes	193	80.4
No	47	19.6
Number of visits in past year
None	47	19.6
One visit	56	23.3
Two to three visits	94	39.2
Four to five visits	33	13.8
More than five visits	10	4.2
Museum booking through internet
Yes	147	61.3
No	93	38.8

Variable	Frequency	%
Sex
Man	85	35.4
Woman	155	64.6
Level of studies
Primary studies	1	0.4
Secondary studies	5	2.5
Bachelor	144	60
University	90	37.5
Use of social media in a day
None	0	0
1–3 h	67	27.9
4–5 h	118	49.2
6–7 h	48	20
More than 8 h	7	2.9
Use of different social media
Tik tok	222	92.5
Instagram	173	72.1
X (Twitter)	55	23
YouTube	86	35.8
LinkedIn	5	2.1
Use of podcasts to inform about museums
Yes	35	14.6
No	205	85.4
Leave comments about museums in social media or websites
Yes	44	18.3
No	196	81.7
Visit museums in past year
Yes	193	80.4
No	47	19.6
Number of visits in past year
None	47	19.6
One visit	56	23.3
Two to three visits	94	39.2
Four to five visits	33	13.8
More than five visits	10	4.2
Museum booking through internet
Yes	147	61.3
No	93	38.8

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