Table 5 Top 10 most cited articles... | Emerald Publishing

Table 5

Top 10 most cited articles

Document	Title	Target	Total appointments	TC per year
Tussyadiah et al. (2018), TOUR MANAGE	Virtual Reality, Presence and Attitude Change: Empirical Evidence on Tourism	To investigate the feeling of presence during a virtual visit to a tourist destination and how presence influences post-virtual reality attitude change towards the destination	515	73.57
Wedel et al. (2020), INT J RES MARK	Virtual and augmented reality: Advancing consumer marketing research	Assess the current and future impact of virtual reality on marketing	171	34.2
Marasco et al. (2018), J DESTIN MARK MANAGE	Exploring the role of next-generation virtual technologies in destination marketing	To investigate the impact of virtual reality experiences created with next-generation wearable devices on visit intentions	163	23.29
Lu et al. (2022), CURRENT ISSUES TOUR	The potential of virtual tourism in the recovery of the tourism industry during the COVID-19 pandemic	To investigate the factors and constraints influencing people's behaviour and the acceptability of the use of virtual tourism during the pandemic in China, and to explore how virtual tourism can help the tourism industry recover during and after the pandemic	121	40.33
Dwivedi et al. (2023), MARCA PSYCHOL	Metaverse Marketing: How the metaverse will shape the future of consumer research and practice	This study addresses these issues from a marketing perspective. It contributes to the broader study of the metaverse by offering expert opinions on the key marketing implications of the metaverse	97	48.5
Gursoy et al. (2022), J Hosp Market Manage	The metaverse in the hospitality and tourism sector: An overview of current trends and future research lines	In this opinion piece, we provide a brief overview of recent developments in the metaverse in the hospitality and tourism sector and discuss future lines of research for interested scholars	91	30.33
Rauschnabel et al. (2022), J BUS RES	What is augmented reality marketing? Its definition, complexity and future	We have synthesised the results of academic research, industry presentations, and discussions held during the fifth international AR VR conference, along with industry feedback, to present a definition of AR marketing	77	25.67
Buhalis et al. (2023) TOURISM MANAGEMENT	Metaverse as a disruptive technology revolutionising tourism management and marketing	Conceptualise the Metaverse in tourism and lay the foundations for a future research agenda	70	35
Buhalis et al. (2023), INT J CONTEMP HOSP MANAG-A	The metaverse as a driver of customer experience and value co-creation: implications for hospitality and tourism management and marketing	Explore the concept of the Metaverse and examine its potential impact on the experience of hotel customers. Explore the implications of the Metaverse for hotel management and marketing	69	34.5
Arpaci et al. (2022), TECHNOL SOC	Understanding the social sustainability of the Metaverse by integrating UTAUT2 and the Big Five personality traits: A hybrid SEM-ANN approach	Investigates the role of the Big Five personality traits and UTAUT2 factors in predicting the social sustainability of the Metaverse	60	20

Document	Title	Target	Total appointments	TC per year
Tussyadiah et al. (2018), TOUR MANAGE	Virtual Reality, Presence and Attitude Change: Empirical Evidence on Tourism	To investigate the feeling of presence during a virtual visit to a tourist destination and how presence influences post-virtual reality attitude change towards the destination	515	73.57
Wedel et al. (2020), INT J RES MARK	Virtual and augmented reality: Advancing consumer marketing research	Assess the current and future impact of virtual reality on marketing	171	34.2
Marasco et al. (2018), J DESTIN MARK MANAGE	Exploring the role of next-generation virtual technologies in destination marketing	To investigate the impact of virtual reality experiences created with next-generation wearable devices on visit intentions	163	23.29
Lu et al. (2022), CURRENT ISSUES TOUR	The potential of virtual tourism in the recovery of the tourism industry during the COVID-19 pandemic	To investigate the factors and constraints influencing people's behaviour and the acceptability of the use of virtual tourism during the pandemic in China, and to explore how virtual tourism can help the tourism industry recover during and after the pandemic	121	40.33
Dwivedi et al. (2023), MARCA PSYCHOL	Metaverse Marketing: How the metaverse will shape the future of consumer research and practice	This study addresses these issues from a marketing perspective. It contributes to the broader study of the metaverse by offering expert opinions on the key marketing implications of the metaverse	97	48.5
Gursoy et al. (2022), J Hosp Market Manage	The metaverse in the hospitality and tourism sector: An overview of current trends and future research lines	In this opinion piece, we provide a brief overview of recent developments in the metaverse in the hospitality and tourism sector and discuss future lines of research for interested scholars	91	30.33
Rauschnabel et al. (2022), J BUS RES	What is augmented reality marketing? Its definition, complexity and future	We have synthesised the results of academic research, industry presentations, and discussions held during the fifth international AR VR conference, along with industry feedback, to present a definition of AR marketing	77	25.67
Buhalis et al. (2023) TOURISM MANAGEMENT	Metaverse as a disruptive technology revolutionising tourism management and marketing	Conceptualise the Metaverse in tourism and lay the foundations for a future research agenda	70	35
Buhalis et al. (2023), INT J CONTEMP HOSP MANAG-A	The metaverse as a driver of customer experience and value co-creation: implications for hospitality and tourism management and marketing	Explore the concept of the Metaverse and examine its potential impact on the experience of hotel customers. Explore the implications of the Metaverse for hotel management and marketing	69	34.5
Arpaci et al. (2022), TECHNOL SOC	Understanding the social sustainability of the Metaverse by integrating UTAUT2 and the Big Five personality traits: A hybrid SEM-ANN approach	Investigates the role of the Big Five personality traits and UTAUT2 factors in predicting the social sustainability of the Metaverse	60	20

Source(s): Obtained by using biblioshiny