Table 12

Representativeness by cluster

ClusterFrequencyMarginal topic probability
C1 – Sustainable300.22727
C2 – AR brand consumer220.16667
C3 – VR destination tours330.25000
C4 – Hospitality adoption180.13636
C5 – Engagement generation museum150.11364
Others140.10606
Source(s): Authors’ own work

or Create an Account

Close subscription notice
Close access options