Table 1 Variables Variable Coding Age... | Emerald Publishing

Table 1

Variables

Variable	Coding
Age	18–24 = 2; 25–34 = 3; 35–44 = 4; 45–54 = 5; 55 or more = 6
Gender	Female = 1; Male = 2
Urban/rural inhabitancy	rural = 1; city up to 20K = 2; 20K-99 = 3; 100K-500K = 4; more than 500K = 5
Purchase frequency	Everyday = 1; Several times a week = 2; Several times a month = 3; Once a month = 4; Once every 2–3 months = 5; 2–3 times a year = 6; Once a year or less often = 7
Internet Usage [IU]	IU<=1h = 1; 1h < IU<=2h = 2; (…); 4h < IU<=6h=5; IU > 6h = 6
Discount online vs offline	parity = 0; −10% = 1; −40% = 2
Product	Toy = 0; Cosmetics = 1; Food & Beverages = 2
Purchase urgency	Non-urgent (needed in 1–2 weeks) = 0; urgent (needed for tonight) = 1

Variable	Coding
Age	18–24 = 2; 25–34 = 3; 35–44 = 4; 45–54 = 5; 55 or more = 6
Gender	Female = 1; Male = 2
Urban/rural inhabitancy	rural = 1; city up to 20K = 2; 20K-99 = 3; 100K-500K = 4; more than 500K = 5
Purchase frequency	Everyday = 1; Several times a week = 2; Several times a month = 3; Once a month = 4; Once every 2–3 months = 5; 2–3 times a year = 6; Once a year or less often = 7
Internet Usage [IU]	IU<=1h = 1; 1h < IU<=2h = 2; (…); 4h < IU<=6h=5; IU > 6h = 6
Discount online vs offline	parity = 0; −10% = 1; −40% = 2
Product	Toy = 0; Cosmetics = 1; Food & Beverages = 2
Purchase urgency	Non-urgent (needed in 1–2 weeks) = 0; urgent (needed for tonight) = 1

Source(s): Own elaboration