Table 2

Kruskal–Wallis test for purchase frequency across products

Pairwise comparisons of product
Sample 1- sample 2Test statisticStd. ErrorStd. test statisticSig.Adj. siga
F&B-Cosm361.04420.23517.8430.0000.000
F&B-Toys493.34121.13223.3450.0000.000
Cosm-Toys132.29821.3156.2070.0000.000

Note(s): Each row tests the null hypothesis that the Sample 1 and Sample 2 distributions are the same. Asymptotic significances (2-sided tests) are displayed. The significance level is 0.050

a

Significance values have been adjusted by the Bonferroni correction for multiple tests

Source(s): Own elaboration

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