Table 9 Moderating role of product and... | Emerald Publishing

Table 9

Moderating role of product and purchase frequency in discount→perceived fairness relation (Hayes, 2012; Model 2)

Model summary
R	R-sq	MSE	F (HC0)	df1	df2	p
0.2736	0.0749	28,033	79,719	100000	887,0000	0.0000

Model
	Coeff	se (HC0)	t	p	LLCI	ULCI
constant	3.2024	0.3230	9.9154	0.0000	2.5685	3.8362
discount	−0.4355	0.0805	−5.4075	0.0000	−0.5936	−0.2775
product	−0.3477	0.1079	−3.2225	0.0013	−0.5594	−0.1359
Int_1	0.3161	0.1434	2.2039	0.0278	0.0346	0.5976
frequency	−0.1293	0.0517	−2.5008	0.0126	−0.2308	−0.0278
Int_2	0.0772	0.0700	1.1028	0.2704	−0.0602	0.2146
gender	0.1770	0.1118	1.5829	0.1138	−0.0425	0.3964
age	0.1656	0.0413	4.0095	0.0001	0.0846	0.2467
urban	−0.0262	0.0397	−0.6589	0.5102	−0.1041	0.0518
urgency	−0.0562	0.1216	−0.4623	0.6440	−0.2948	0.1824
Internet	0.1516	0.0426	3.5548	0.0004	0.0679	0.2353

Model
	Coeff	se (HC0)	t	p	LLCI	ULCI
constant	3.2024	0.3230	9.9154	0.0000	2.5685	3.8362
discount	−0.4355	0.0805	−5.4075	0.0000	−0.5936	−0.2775
product	−0.3477	0.1079	−3.2225	0.0013	−0.5594	−0.1359
Int_1	0.3161	0.1434	2.2039	0.0278	0.0346	0.5976
frequency	−0.1293	0.0517	−2.5008	0.0126	−0.2308	−0.0278
Int_2	0.0772	0.0700	1.1028	0.2704	−0.0602	0.2146
gender	0.1770	0.1118	1.5829	0.1138	−0.0425	0.3964
age	0.1656	0.0413	4.0095	0.0001	0.0846	0.2467
urban	−0.0262	0.0397	−0.6589	0.5102	−0.1041	0.0518
urgency	−0.0562	0.1216	−0.4623	0.6440	−0.2948	0.1824
Internet	0.1516	0.0426	3.5548	0.0004	0.0679	0.2353

Test(s) of highest order unconditional interaction(s):
	R²-chng	F(HC0)	df1	df2	p
discount*product	0.0044	4.8571	1.0000	887.0000	0.0278
discount*frequency	0.0012	1.2162	1.0000	887.0000	0.2704
BOTH	0.0054	2.8687	2.0000	887.0000	0.0573

Test(s) of highest order unconditional interaction(s):
	R²-chng	F(HC0)	df1	df2	p
discount*product	0.0044	4.8571	1.0000	887.0000	0.0278
discount*frequency	0.0012	1.2162	1.0000	887.0000	0.2704
BOTH	0.0054	2.8687	2.0000	887.0000	0.0573

Source(s): Own elaboration