Table 13 Independent variable importance... | Emerald Publishing

Table 13

Independent variable importance

	Model 1(Median)		Model 2 (median)
	Importance	Normalized importance	Importance	Normalized importance
Age	0.264	100.0%	0.289	100.0%
Discount	0.170	64.4%	0.129	44.7%
Internet usage	0.238	90.0%	0.191	66.3%
Product	0.150	56.7%	0.181	62.8%
Purchase frequency	0.178	67.1%	0.210	72.6%

	Model 1(Median)		Model 2 (median)
	Importance	Normalized importance	Importance	Normalized importance
Age	0.264	100.0%	0.289	100.0%
Discount	0.170	64.4%	0.129	44.7%
Internet usage	0.238	90.0%	0.191	66.3%
Product	0.150	56.7%	0.181	62.8%
Purchase frequency	0.178	67.1%	0.210	72.6%

Source(s): Own elaboration. SPSS multilayer perceptron